The Product Scaler Advisory provides embedded product leadership for industrial B2B software and data companies in freight, rail, and logistics.
Founded by Salana McElroy. Recent engagements have lifted ARR 25% in 90 days through a pricing overhaul, cut time-to-value 75%, and unlocked $1M+ through a three-tier partnership model. Previously Group VP Product Management and GM at GE Transportation and Wabtec, owning a $150M portfolio and a 500+ person organization across 12 sites and 4 countries, growing revenue 88% in 18 months and gaining 15% market share. Came up through frontline rail operations at Norfolk Southern.
Engagements include fractional and interim product leadership, advisory for founders and leadership teams, and scoped project work. Based in Chicago, working with clients nationally.