Product leader, advisor, and builder turning strategy into scalable growth.
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With more than 15 years of experience leading product and operations teams, Salana McElroy has built and scaled SaaS and analytics portfolios from concept to enterprise maturity across diverse sectors — from enterprise software in transportation and logistics to, more recently, SMBs and tech nonprofits.
She has driven nine-figure ARR growth by aligning strategy and execution, combining data, leadership, and clarity to deliver measurable outcomes. Her background spans portfolio P&L ownership, global team leadership, and cross-sector partnerships, giving her a unique ability to roll up her sleeves and partner with organizations navigating complex product journeys.
Salana founded The Product Scaler Advisory to support teams on their path to build what’s next — shaping the future of how operators work through product innovation and empowering teams to deliver lasting value.
Learn more about Salana’s leadership experience and results.






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